It’s so.. Glowy.

“We make professional gaming gear or “sports equipment” for gamers to use another description. We don’t make toys. A large percentage of our customers are older than 15. Have you ever seen Tiger Woods with a golf club that glowed blue? Or Beckham with shoes that glowed green? No.”

Back in 2007 I wrote those words. They still ring true. I have never seen Woods nor Beckham performing their craft wearing glowing equipment. 

But today I helped launch a mouse that not only glows in the dark, it glows in 3 different zones and the user can customize the light and personalize it with 16,8 million colors. That’s a pretty significant change for a company who went on record saying it didn’t like light. So what gives?

We listened to our customers. We listened to gamers that wanted illumination as well as the buyers that wanted shiny for them to put the product on their shelves. But we also listened to that core audience of ours who absolutely don’t want “toys” or Star Trek-ish peripherals on their desk. That’s why the illumination can be given specific purpose (to say indicate the active profile on the Sensei) and that is why it can be turned off completely.

The Sensei looks good. And it is still “technology with a purpose”. 

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